AGM/DGM - Marketing

Role & responsibilities

• Lead in developing & executing marketing strategies for luxury & aspirational residential projects.
• Coordinate & manage brand campaigns across offline marketing mediums as per the brand guidelines.
• Curate high-quality marketing collaterals (Brochures, presentations, lifestyle films, luxury campaigns).
• Conduct market research to track consumer insights, lifestyle trends & competitor bench marketing in luxury real estate.
• Manage & collaborate with creative agencies, production houses & premium event partners.
• Drive cross - functional alignment with Sales, Design & CRM teams for seamless customer experiences.
• Plan and manage luxury customer engagement events, influencer collaborations & PR initiatives.
• Monitor and analyse marketing performance metrics to ensure consistency and aspirational positioning.
• Support budget management with a focus on ROI and premium impact.
• Stay updated on global luxury branding trends and adopt innovative practices.
• Own the end-to-end go-to-market strategy for new project launches.
• Drive integrated 360 marketing campaigns across print, OOH, digital, social media, events, PR, influencer marketing, experiential, and premium partnerships.
• Lead launch strategy and pre-launch initiatives, including teaser campaigns, channel activation, exclusive previews, broker engagement, and high-value customer outreach.