AGM / DGM - Marketing (Real Estate)

Job Summary:

The position (AGM/DGM) is responsible for developing and executing strategic marketing initiatives to drive brand visibility, lead generation, customer engagement, and sales growth for a large-scale residential development in Hyderabad. The role involves overseeing digital and offline marketing campaigns, project launches, branding activities, channel-partner marketing, market research, and team leadership to achieve the organization's business objectives.

Key Responsibilities:

1. Strategic Marketing & Brand Management

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Build and strengthen the company's brand positioning in the real estate market.
• Plan and execute marketing campaigns for residential & mixed-use projects.
• Monitor market trends, competitor activities and customer preferences to identify growth opportunities.
• Manage corporate branding, project branding and public-relations activities.
• Responsible for setting up experience centre/Sales offices in consultation with Planning & Projects.

2. Lead Generation & Sales Support

• Drive qualified lead generation through digital, print, outdoor and event-based marketing.
• Coordinate with sales teams to improve conversion rates and customer acquisition.
• Develop marketing collateral including brochures, presentations, advertisements and promotional materials.
• Support project launches, exhibitions and customer-engagement events.

3. Digital Marketing

• Oversee digital marketing channels, including:

Social media marketing

SEO / SEM

Email marketing

Google Ads and Meta Ads

Website management

Online lead portals

• Analyse campaign performance using analytics tools and optimise ROI.
• Manage CRM integration and marketing-automation initiatives.

4. Advertising & Media Management

• Plan media-buying strategies across print, television, radio, outdoor and digital platforms.
• Negotiate with agencies, vendors and media partners for cost-effective campaigns.
• Ensure timely execution of advertisements and promotional activities.

5. Budgeting & Performance Management

• Prepare and manage the annual marketing budget.
• Monitor marketing expenses and ensure efficient utilisation of resources.
• Track KPIs such as lead cost, conversion ratio, campaign ROI and brand reach.
• Present periodic marketing reports to senior management.

6. Team Leadership

• Lead and mentor the marketing team.
• Set performance targets and conduct regular reviews.
• Coordinate with external agencies, designers, digital partners and consultants.

7. Customer Engagement & Market Research

• Conduct customer surveys and feedback analysis.
• Identify emerging market trends and customer demands.
• Develop customer retention and referral programmes.

Required Qualifications:

• MBA in Marketing / PGDM in Marketing from a recognised institution.

Desired Candidate's Profile:

• 15+ years of experience in marketing, preferably in the real estate industry.
• Proven experience in handling large-scale real estate project marketing and brand campaigns.
• Experience managing digital marketing and lead-generation strategies.

Required Skills:

• Strong strategic and analytical thinking.
• Expertise in real estate marketing practices.
• Digital marketing proficiency.
• Leadership and team-management skills.
• Excellent communication and negotiation abilities.
• Budget management and ROI analysis.
• Vendor and agency management.
• CRM and marketing-automation knowledge.