Affiliate Manager (CPI/CPA - Mobile App Performance)

Role Overview

We're hiring an Affiliate Manager to own campaign delivery for mobile app user acquisition campaigns. We need someone with hands-on MMP platform expertise and publisher relationship management experience.

You will manage the full lifecycle of affiliate-driven app install and engagement campaigns, from publisher onboarding through performance analysis and fraud detection.

MMP & Tracking:

• Configure and manage campaigns in AppsFlyer and Adjust (event tracking, deep linking, postback setup)
• Generate tracking links and manage link governance across publishers
• Monitor data integrity; identify and troubleshoot tracking issues in real time
• Use Protect 360 (AppsFlyer) to detect and block fraudulent traffic
• Validate attribution across platforms and reconcile discrepancies

Publisher Relations & Operations:

• Onboard new affiliate publishers; provide technical setup documentation
• Manage ongoing publisher relationships; respond to technical and operational requests
• Communicate performance data, conversion rates, and payouts
• Coordinate with publishers on campaign launches, bid adjustments, and optimizations
• Build relationships that protect campaign quality and drive volume

Reporting & Analysis:

• Pull daily/weekly performance reports from AppsFlyer, Adjust, and publisher dashboards
• Analyze CPL, CPI, CPA metrics; identify performance trends and outliers
• Provide actionable insights on publisher quality, install sources, and fraud patterns
• Create dashboards for internal stakeholders (strategy team, finance)
• Validate publisher claims against platform data

Campaign Optimization:

• Monitor live campaigns for performance anomalies and fraud signals
• Recommend bid and targeting adjustments to improve ROI
• Scale high-performing publishers; pause or reduce low-quality sources
• Work with strategy team on budget allocation and publisher mix

Required Experience

• 4+ years managing mobile app UA campaigns via affiliate/publisher channels
• Expert-level hands-on experience with AppsFlyer and/or Adjust (event setup, postbacks, deep linking, fraud detection)
• Proven ability to generate and manage tracking links at scale
• Strong understanding of CPI/CPA/CPL models and payout mechanics
• Experience with fraud detection and publisher quality assessment
• Analytical mindset; comfortable with dashboards, reporting, and data validation
• Publisher relationship management (negotiation, communication, issue resolution)

Nice to Have

Knowledge of Unity Ads, Apple Search Ads (ASA), or Universal App Campaigns (UAC)

Experience with 360Suite or similar fraud protection tools

Familiarity with mobile app analytics tools (Firebase, Mixpanel, Amplitude)

Previous experience at a performance marketing agency or app marketing consultancy

What You'll Work With

Platforms: AppsFlyer, Adjust, Protect 360

Channels: Affiliate networks, direct publishers, incentivized install providers

Ad Networks: Unity Ads, Apple Search Ads, Google UAC, Meta App Campaigns

Compensation & Details

Salary: Negotiable based on experience