AEP-AJO

Core Responsibilities

• Implement AEP data pipelines: Sources, datasets, XDM schemas, identity namespaces, and profile stitching.
• Configure AEP RT-CDP: Segments, audiences, destinations (e.g., email/SMS, ad platforms), consent & governance controls.
• Build AJO journeys & campaigns: Triggers, eligibility rules, orchestration logic, templates, personalization, experimentation.
• Integrate event sources (Streaming, batch), Edge implementations, and decisioning.
• Establish monitoring & QA: Data quality checks, segment population, journey performance, deliverability, error handling.
• Collaborate with QA, Analytics, and Marketing Ops; document solutions & runbooks; provide L3 support.
• Ensure privacy/compliance: Consent, opt-outs, data retention, PII handling, and regulatory adherence.
• Optimize performance: throughput, latency, identity match rates, and downstream activation success.

Must-Have Skills

• Strong hands-on AEP: XDM schema design, identity resolution, profiles, segments, sources/destinations.
• AJO: Journey design, event triggers, audience eligibility, templates, offers/personalization, throttling, frequency capping.
• Edge Network basics and tag management (Adobe Launch / other TMS).
• Practical experience with JSON, APIs, webhooks, and data transformation.
• Understanding of data privacy, consent frameworks, and enterprise governance.