AEP (AJO) Developer

Educational Requirements

• Bachelor of Engineering

Service Line

• Digital Experience

Responsibilities

• Key Responsibilities: Design, build, and maintain customer journeys using Adobe Journey Optimizer (AJO) aligned to business objectives and audience strategies.
• Implement audience segmentation and activation using Adobe Experience Platform (AEP), ensuring accurate targeting and lifecycle orchestration.
• Configure journey entry events, conditions, decisioning logic, and message delivery steps across supported channels.
• Collaborate with stakeholders to gather requirements, translate them into technical designs, and deliver well-structured journey implementations.
• Integrate and validate data flows into AEP for journey readiness, ensuring data quality, identity alignment, and timely availability.
• Support campaign execution by troubleshooting journey issues, resolving delivery/eligibility problems, and improving operational stability.
• Establish reusable components, templates, and best practices to scale journey development and reduce time-to-launch.
• Monitor journey performance and partner with teams to refine experiences through insights, testing, and iterative optimization.

Technical and Professional Requirements

• Minimum Qualifications: Bachelors or Masters degree in BE, ME, BTECH, MTECH, MCA, MSC, or MBA (or equivalent practical experience).
• 35 years of relevant experience with Adobe Experience Platform (AEP) and Adobe ecosystem implementations.
• Hands-on experience developing and supporting journeys in Adobe Journey Optimizer (AJO).
• Strong understanding of customer journey concepts, segmentation, and campaign execution workflows.
• Ability to analyze issues, debug configurations, and communicate clearly with technical and non-technical stakeholders.

Preferred Skills

• Technology- >Digital Marketing- >Adobe Experience Platform