AEP AJO Architect

Role & responsibilities

• 12+yrs of experience in MarTech space to serve as a subject matter expert in AEP and AJO
• Experience working with customer and digital marketing data and segmentation opportunities, and various measurement and analysis techniques and technologies.
• Sound knowledge & experience of marketing domain spreading across the industry leading tool platforms
• Experience in analysing client business needs and present with end-to-end marketing solution
• Outstanding communication skills, ability to interact and make client understand the marketing solution lucidly
• Ability to come up with alternate solutions/thought processes when presented with a complex technical/functional scenario
• Experience working in Adobe Experience Platform and hands on experience on one or more key modules of RTCDP, CJA, AJO, Data Science
• Define Architecture and design AEP changes based on Adobes best practices
• Build AEP data model and data flows and jobs
• Working knowledge on implementing/ enhancing AEP related changes as per technical design specifications
• Understanding of AEP APIs and deployment processes
• Understanding of Identity Graph, Query Service, Real time customer profile, Segmentation service, data science workspace
• Ability to configure data collection using Experience Platform Launch and mapping the collected data into XDM
• Solid understanding of how websites work to increase customer acquisition, loyalty, and business metrics
• Understanding of Adobe IO and understand App Builder (Project Firefly)
• Ability to build customer journeys using Customer Journey Optimizer
• Ability to configure email template using HTML, CSS and creation of reusable fragments
• Understanding of Offer Decisioning module of AEP. Thorough understanding of online marketing and web analytics
• In depth understanding of integrated architecture of experience cloud offerings from Adobe
• Excellent client management skills, strong written and verbal communications, executive level presence
• Experience of working in on-off model, in multi-vendor environment
• AEP and AJO Certified