AEM Business Practitioner

Job Title: AEM Business Practitioner

Location: Remote, India
Employment Type: Full-Time
Experience: 5-8+ Years
Shift: Overlap with North America and EMEA business hours as needed

About the Role

We are seeking an experienced AEM Business Practitioner to serve as the functional bridge between business stakeholders and delivery teams for Adobe Experience Manager (AEM) initiatives. The ideal candidate will possess strong business analysis, digital experience, content management, and stakeholder management capabilities, with hands-on experience supporting enterprise-scale AEM implementations.

This role will partner closely with global marketing, product, content, and technology teams to define business requirements, optimize digital experiences, and ensure successful delivery of AEM solutions across multiple markets.

Key Responsibilities

Business Analysis & Stakeholder Engagement

• Gather, analyze, and document business requirements for AEM-based digital initiatives.
• Facilitate workshops and requirement discovery sessions with business and marketing stakeholders.
• Convert business requirements into user stories, acceptance criteria, process flows, and functional documentation.
• Act as the primary liaison between business users, product owners, architects, and development teams.

Adobe Experience Manager Enablement

• Support implementation, enhancement, and optimization of Adobe Experience Manager Sites and Assets.
• Define content structures, metadata models, publishing workflows, and governance standards.
• Collaborate with technical teams to ensure business requirements are translated into scalable AEM solutions.
• Recommend best practices for content authoring, governance, localization, and digital asset management.

Agile Delivery & Product Support

• Participate in sprint planning, backlog refinement, retrospectives, and solution reviews.
• Support prioritization of features and enhancements based on business value.
• Coordinate User Acceptance Testing (UAT) activities and validate delivered functionality.
• Monitor project risks, dependencies, and stakeholder expectations.

Digital Experience Optimization

• Partner with marketing and UX teams to improve customer journeys and content performance.
• Support personalization, content targeting, localization, and omnichannel experience initiatives.
• Utilize analytics and user feedback to identify opportunities for digital optimization.
• Ensure alignment with enterprise digital transformation objectives.

Training & Change Management

• Develop user guides, process documentation, and training materials.
• Drive business adoption of AEM capabilities across functions and geographies.
• Promote standardized content management and governance processes.

Required Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related discipline.
• 5+ years of experience in Digital Experience Platforms (DXP), Content Management Systems (CMS), or MarTech environments.
• 3+ years of experience working with Adobe Experience Manager (AEM).
• Strong understanding of web content management, digital marketing, and customer experience processes.
• Experience creating business requirements, user stories, process maps, and functional specifications.
• Familiarity with Agile/Scrum delivery methodologies.
• Excellent stakeholder management, communication, and presentation skills.
• Ability to work effectively in a global, virtual team environment.
• Strong written and verbal English communication skills.

Preferred Qualifications

• Experience with Adobe Experience Cloud products, including:
• Adobe Analytics
• Adobe Target
• Adobe Campaign
• Adobe Journey Optimizer
• Adobe Experience Platform (AEP)
• Adobe Assets
• Experience supporting global websites and multilingual content operations.
• Knowledge of SEO, content strategy, and analytics reporting.
• Adobe certifications are highly desirable.
• Experience working with distributed teams across North America, EMEA, and APAC regions.

Key Competencies

• Business Analysis
• Stakeholder Management
• Requirements Gathering
• Product Ownership Support
• Customer Experience Management
• Digital Transformation
• Agile Delivery
• Content Governance
• Problem Solving
• Strategic Communication

Success Metrics

• Successful delivery of AEM business initiatives within scope and timelines.
• High stakeholder satisfaction and adoption rates.
• Improved content publishing efficiency and governance compliance.
• Increased quality of digital customer experiences.
• Effective collaboration across global business and technology teams.

Why Join Us?

• Work remotely from anywhere in India.
• Collaborate with global teams on large-scale digital experience initiatives.
• Exposure to Adobe Experience Cloud ecosystem and enterprise digital transformation programs.
• Opportunities for professional growth, certification, and career advancement.

Ideal Candidate: A business-focused AEM professional who understands both digital experience strategy and enterprise content management, and can effectively translate business objectives into scalable AEM solutions while working with globally distributed teams.