Advisor - HNI Desk

Role & responsibilities

To drive HNI-focused investment advisory and portfolio growth by managing and deepening relationships with high-value clients. The role focuses on enhancing AUM, improving product penetration, and delivering research-backed, goal-oriented investment solutions across asset classes. The position emphasizes long-term wealth creation, advisory-led engagement, and portfolio optimization, moving clients from transactional broking to structured investment strategies.

HNI Client Management & Advisory

• Manage and grow a portfolio of HNI and emerging HNI clients through strong relationship management.
• Act as a trusted investment advisor by understanding client goals, risk appetite, and investment horizon.
• Deliver customized, research-backed portfolio solutions aligned to client objectives.

Broking Productivity & Revenue Quality

• Drive broking activity through advisory-led engagement rather than transactional execution.
• Maintain a balanced revenue mix across equity, commodities, and advisory-led solutions.
• Improve revenue quality by focusing on high-value and active client portfolios.

Wealth Product Distribution & AUM Growth

• Drive product penetration across Mutual Funds, PMS, AIF, Insurance, Bonds, and structured solutions.
• Increase client AUM, wallet share, and long-term investment allocation.
• Convert trading-only clients into investment-led relationships.

Client Acquisition & Portfolio Expansion

• Acquire high-value HNI clients through self-sourcing, referrals, and relationship networks.
• Build a strong pipeline of clients with sustainable revenue and AUM potential.
• Strengthen the branchs HNI portfolio through quality onboarding.

MTF & Lending Book Growth

• Drive adoption and usage of Margin Trading Facility (MTF) among suitable clients.
• Educate clients on risk, benefits, and appropriate usage of leveraged products.
• Support growth of the lending book through advisory conversations.

Client Engagement & Portfolio Review

• Conduct regular portfolio reviews, market updates, and advisory discussions.
• Proactively engage clients during market volatility to manage risk and prevent churn.
• Maintain high service standards and ensure timely resolution of client queries.

Process Discipline & Compliance

• Ensure accurate documentation of client interactions, advisory recommendations, and meetings.
• Maintain adherence to internal policies, risk frameworks, and regulatory guidelines.
• Ensure high standards of audit readiness and compliance discipline.

Branch Collaboration & Business Support

• Work closely with branch sales and advisory teams to drive HNI business growth.
• Provide feedback on client quality, product suitability, and sourcing improvements.
• Collaborate with cross-functional teams to enhance client experience and revenue outcomes.

Preferred candidate profile

• Education: Graduate / Postgraduate in Finance, Commerce, Business Administration/ MBA (Finance) preferred.
• Experience:
• 5 to 10 years of experience in Wealth Management, Broking, Advisory, or Financial Services
• Prior experience in handling HNI clients and investment advisory roles preferred
• Proven track record in AUM growth, client acquisition, and product distribution
• Skills & Competencies:
• Strong understanding of capital markets, equity, and wealth management ecosystem
• Knowledge of Mutual Funds, PMS, AIF, Insurance, MTF, and portfolio advisory solutions
• Ability to provide research-backed, goal-based investment advisory
• Strong relationship management and HNI client engagement skills
• Excellent communication, presentation, and consultative selling abilities
• High level of ownership, discipline, and client-centric approach
• Ability to work in a target-driven and compliance-focused environment