Ads Specialist

Location: Delhi

Employment Type: Full-time, Work from Office

Experience: 1–3 years

D Globalist is a global business expansion accelerator helping startups, scale-ups, and founders explore and enter international markets. We work across market expansion, global mobility, partnerships, and strategic business opportunities.

We are looking for a performance-focused Ads Specialist who can take ownership of our paid advertising efforts and help us consistently generate high-quality leads and conversions across our business verticals and events.

• Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
• Develop campaigns for lead generation, event registrations, brand awareness, and conversion objectives.
• Set up and manage campaign structures, audiences, targeting, budgets, creatives, and bidding strategies.
• Conduct A/B testing of ad creatives, messaging, audiences, landing pages, and campaign formats.
• Monitor campaign performance on a daily/weekly basis and make data-driven optimization decisions.

• Build and optimize campaigns focused on generating qualified leads, rather than simply maximizing lead volume.
• Work closely with the Sales and Business Development teams to understand lead quality and improve campaign targeting.
• Track the complete funnel from ad → landing page → lead → call → conversion.
• Identify drop-offs and recommend improvements to increase conversion rates and reduce acquisition costs.

• Track key performance metrics including CPL, CAC, CTR, CPC, CPM, conversion rate, ROAS, lead quality, and campaign ROI.
• Prepare regular performance reports and insights for management.
• Identify trends, opportunities, and underperforming campaigns.
• Maintain accurate campaign and performance tracking across relevant dashboards and spreadsheets.
• Use tools such as Google Analytics, Google Tag Manager, Meta Pixel, and CRM/lead tracking systems where required.

• Work with the Brand, Marketing, and Design teams to develop high-performing ad creatives.
• Translate campaign objectives into effective ad copy, hooks, CTAs, and creative briefs.
• Continuously test different creative angles and messaging based on campaign data.
• Stay updated with emerging advertising formats, platform changes, and performance marketing trends.

• Manage advertising budgets responsibly and allocate spend towards the best-performing campaigns.
• Identify opportunities to scale successful campaigns while maintaining target acquisition costs.
• Recommend budget increases, reductions, or reallocations based on performance.
• Ensure campaigns are launched and optimized within agreed budgets and timelines.
  

• 1–3 years of experience in Performance Marketing / Paid Advertising / Digital Marketing.
• Hands-on experience with Meta Ads Manager and LinkedIn Ads is essential.
• Strong understanding of paid acquisition, audience targeting, retargeting, conversion funnels, and campaign optimization.
• Comfortable working with numbers, spreadsheets, analytics, and performance reports.
• Strong analytical and problem-solving skills.
• Ability to independently manage multiple campaigns and deadlines.
• Good understanding of digital marketing creatives and copy.
• Strong communication and collaboration skills.
  

• Experience in B2B lead generation.
• Experience running campaigns for high-ticket products/services, events, consulting, SaaS, or professional services.
• Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, CRM systems, and conversion tracking.
• Experience with landing-page optimization and funnel analysis.