Adobe Target

Adobe Target Specialist - Hiring Summary

Experience Required

• 5+ years in Digital Marketing Technology (MarTech), web personalization, or related platforms
• 2+ years of hands-on Adobe Target experience

Core Must-Have Skills

1. Adobe Target
• Implementation and configuration
• Client-side and server-side understanding
• Adobe Target APIs
• Web SDK
2. Adobe Ecosystem
   
• Adobe Launch (Tags)
• Adobe Target integrations
3. Front-End Technologies
   
• JavaScript
• jQuery
• AJAX
• HTML/CSS
• REST APIs / Web Services
4. Optimization & Personalization
   
• A/B Testing
• Personalization strategies
• Dynamic content delivery
• Website optimization
• Web analytics
5. Debugging & Performance
   
• Chrome DevTools
• Lighthouse
• Cross-browser testing
• Front-end performance optimization
• Browser compatibility troubleshooting

Preferred Skills

• Adobe Target server-side implementation using Java SDK or .NET SDK
• React.js or Angular
• Mobile SDK implementations
• UI/UX understanding
• W3C web standards knowledge
• Adobe Target Architect Certification
• Experience mentoring or leading small teams

Ideal Candidate Profile

A strong candidate would typically have:

• 5-8+ years in MarTech/web experience
• 2-4+ years dedicated to Adobe Target
• Hands-on implementation experience using Adobe Launch and Web SDK
• Strong JavaScript development background
• Proven experience delivering personalization and experimentation programs
• Ability to troubleshoot, optimize performance, and collaborate with marketing and development teams
• Leadership or mentoring exposure as a bonus