Adobe Target

Role: Adobe Target

Desired Experience Range: 6-10 years

Location: Chennai, Bangalore, Pune, Delhi, Hyderbad

Roles Responsibilities-

• Adobe Target & Personalization
• Design and implement A/B, MVT, and targeting activities, Build profile scripts (JavaScript) for audience creation, Handle end-to-end Target setup (mbox, at.js, QA), Recommend optimal configurations based on business needs
• Analytics & Integrations
• Integrate Adobe Target + Adobe Analytics (A4T), Work with Audience Manager (AAM) / Experience Cloud, Create reports & insights with analytics teams, Validate data collection & tagging accuracy
• Web Development
• Implement personalization using JavaScript, HTML, CSS, Perform QA, debugging across browsers/devices, Maintain technical documentation
• Strong JavaScript (advanced scripting), Solid HTML, CSS, front-end expertise, Experience with Adobe Analytics + AAM integration, Strong QA, troubleshooting & validation skills
• Development of experiments using Adobe Target and Front end.