Adobe Target Consultant (A/B Testing & Personalization)

Role Overview

Infosys is looking for an experienced Adobe Target Consultant with strong expertise in Adobe Target, A/B Testing, Multivariate Testing (MVT), Personalization, and Conversion Rate Optimization (CRO). The ideal candidate will lead experimentation and personalization initiatives, helping clients improve customer engagement, digital experiences, and business outcomes through data-driven optimization.

You will work closely with business, product, analytics, design, and engineering teams to design, implement, and optimize Adobe Target solutions across web and digital channels.

Key Responsibilities

• Design, develop, and implement personalization and experimentation solutions using Adobe Target.
• Create, manage, and optimize A/B Tests, Multivariate Tests (MVT), XT, and Automated Personalization activities in Adobe Target.
• Build audience segments, targeting rules, offers, experiences, and personalization strategies within Adobe Target.
• Partner with business stakeholders to define experimentation roadmaps, success metrics, KPIs, and optimization strategies.
• Collaborate with development teams to deploy Adobe Target using at.js and Adobe Experience Platform Web SDK.
• Analyze test results and provide actionable recommendations to improve conversion rates, engagement, and customer experience.
• Perform QA, validation, and troubleshooting of Adobe Target implementations and experiments.
• Establish best practices, governance frameworks, reusable assets, and documentation standards.
• Participate in Agile ceremonies including sprint planning, backlog grooming, stand-ups, and retrospectives.
• Mentor junior team members on Adobe Target, experimentation methodologies, and personalization best practices.

Required Skills

• 5-9 years of IT experience with strong hands-on expertise in Adobe Target.
• Extensive experience in:
• Adobe Target
• A/B Testing
• Multivariate Testing (MVT)
• Personalization
• Audience Segmentation
• Conversion Rate Optimization (CRO)
• Experimentation & Optimization
• Experience deploying and managing Adobe Target activities and campaigns.
• Strong understanding of customer journey optimization and digital experience personalization.
• Experience with Adobe Experience Cloud ecosystem.
• Experience working in Agile development environments.
• Strong stakeholder management and communication skills.

Preferred Skills

• Adobe Experience Platform (AEP)
• Adobe Analytics
• Adobe Launch / Tags
• Adobe Web SDK
• at.js
• Adobe Target Recommendations
• Auto-Target
• Automated Personalization
• Customer Journey Optimization
• Experimentation Statistics
• CRO Strategy
• Digital Analytics

Education

BE / BTech / ME / MTech / MCA / MBA / MSc