Adobe Marketo

Roles and Responsibilities :

• Develop and execute comprehensive marketing strategies to drive business growth in the FMCG industry.
• Collaborate with cross-functional teams to launch new products, manage product portfolios, and optimize marketing campaigns.
• Analyze market trends, customer insights, and competitor activity to inform data-driven marketing decisions.
• Manage budgets, track key performance indicators (KPIs), and provide regular reporting on campaign effectiveness.

Job Requirements :

• 6-10 years of experience in marketing communications or a related field.
• Proven track record of developing successful marketing programs that drive sales growth.
• Strong understanding of the FMCG industry and its dynamics.
• Excellent analytical skills with ability to interpret complex data sets.