Adobe Marketo + AJO

Role & responsibilities

• Design and implementrobustarchitectures forAEP, integrating AJO CJA. and ODE to support personalized marketjnq strateaies. customer iournev analvtics. and real-time offer manaqement.
• Lead the technical aspects of Adobe solution implementatims, data modeling, data ingestion, and activation orocesses across channels. Integrate AJO With external activation platforms, ensuring cohesive messaging and engagement syategies across digital advertising, email marketing, social media, and CRM systems.
• Collaborate Wit' marketing, analytics, and IT teams to ensure Adobe solutions meet business requirements and are aligned with company Objectives.
• Develop and maintaina deep understanding of AEP, AJO, CJA, and ODE capabilities, staying updated new features and best practices. Provide technical leadership and mentorship to team members, fostering a culture Of innovation and continuous improvement.
• Manage the end-to-end lifecycle of Adobe projecb, from requirement gathering to soluion design, implementation. and post-launch support Ensure data privacy and compliance standards are met within the Adobe ecosystem Troutleshootand resolve complex technical issues related to Adobe implementations
• Enable Serve as primary point of contact for internal Adobe marketing teams requiring process onboarding & daily run-the-business support 
• Monitor & Measure Empower team with operational insight and standard methodologies to improve platform performance
• Collaborate – Partner with operational process or functional tool owners to reduce errors and address issues

Preferred candidate profile

• Strong background managing marketing technology and marketing automation. Experience rolling out new MarTech is a plus
• Certified Marketo expertise: Experience with hands-on administration, configuration and production in Marketo
• Knowledge of Salesforce or Dynamics and other marketing automation point solution integrations
• Strong analytical skills. Ability to build, analyse and report operational metrics
• Strong written and verbal communicator, highly articulate, makes arguments in a compelling manner
• Experienced AEP Architect expertise in Adobe Journey Optimizer (AJO), CustomerJoumey Analytics (CJA), and Offer Decisioning Engine (ODE)