Adobe Launch Developer

Your key responsibilities

Adobe Analytics Implementation

• Lead endtoend Adobe Analytics implementations for web and mobile applications
• Design and implement tracking strategies, solution design documents (SDDs), and measurement frameworks
• Configure eVars, props, events, classifications, and processing rules
• Ensure data accuracy, consistency, and adherence to best practices

Tag Management & Data Layer

• Implement and manage Adobe Launch (Tags), including rules, data elements, and extensions
• Design, review, and validate data layers (W3C / custom) in collaboration with development teams
• Troubleshoot and resolve tracking issues using debugging tools (Adobe Experience Platform Debugger, Charles, etc.)

Integration & Advanced Use Cases

• Integrate Adobe Analytics with other Adobe Experience Cloud solutions (AEP, Target, Audience Manager, Customer Journey Analytics)
• Support advanced tracking such as:
• Single Page Applications (SPA)
• Ecommerce and conversion funnels
• Enable integrations with thirdparty tools and backend systems

Data Quality & Governance

• Perform data validation, QA, and ongoing monitoring
• Establish governance standards, naming conventions, and documentation
• Support GDPR/CCPA compliance and consent management integrations

Stakeholder Collaboration

• Work closely with business, marketing, product, and engineering teams
• Translate business requirements into technical tracking solutions
• Provide guidance, training, and best practices to internal teams

Skills and attributes for success

• Strong hands-on experience with Adobe Analytics
• Expertise in Adobe Launch / Adobe Tags
• Solid understanding of JavaScript, HTML, and browser behaviour
• Experience with data layers and digital analytics architecture
• Familiarity with AEP Web SDK and legacy AppMeasurement
• Strong debugging and QA skills
• Strong understanding of digital analytics concepts and KPIs
• Experience with ecommerce, marketing attribution, and funnel analysis
• Ability to create clear solution design and technical documentation

To qualify for the role, you must have

• 6+ years of experience in digital analytics implementation, with strong expertise in Adobe Analytics, Adobe Launch (Tags), and Adobe Experience Cloud integrations
• Strong hands-on experience with AppMeasurement.js / Web SDK, data layers, and end-to-end tracking implementation
• Proven experience in auditing and optimizing analytics implementations, including identifying gaps in tracking, data quality, and reporting accuracy  
• Solid understanding of cross-solution integrations within Adobe Experience Cloud (e.g., Adobe Target, AJO, CJA)
• Strong knowledge of consent management, privacy compliance, and marketing attribution concepts (e.g., ECID, OneTrust, consent-based tracking)
• Experience working with AEM or other CMS platforms to enable seamless analytics implementation
• Hands-on experience working in Agile/Waterfall delivery models, collaborating with cross-functional teams including marketing, product, and engineering
• Ability to translate business requirements into technical tracking specifications and solution design
• Excellent communication and stakeholder management skills, with experience working with senior leadership and global teams
• Strong problem-solving, analytical thinking, and documentation skills with attention to detail
• Proven ability to drive implementation across matrixed teams and deliver high-quality analytics solutions

Ideal, if youll also have

• Experience with Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA)
• Exposure to Adobe Target or Audience Manager
• Experience with consent management platforms (OneTrust, TrustArc, etc.)
• Adobe certifications (Adobe Analytics Business Practitioner / Developer)

Technologies and Tools

• Expert in Adobe Launch (Tags)
• Appmeasurement.js/ Adobe Web Sdk
• CMS Platforms
• JavaScript/HTML

What we look for 

• Time Management
• Listening skills
• Communication skills (Comprehend, verbal & written)
• Excellent Stakeholder management skills
• Due diligence and process oriented