Adobe Journey Optimizer

Adobe Journey Optimizer implementation: Hands-on experience delivering AJO solutions including journey orchestration, event triggers, conditions, wait logic, automations, custom actions, messages, offer decisioning, and channel configurations across email, push, SMS, in-app, and web. • Adobe Experience Platform expertise: Deep working knowledge of AEP services including Real-Time Customer Profile, Identity Service, XDM schema design, source connectors, datasets, audience segmentation (rule-based and AI/ML), and destination configuration. • Data modelling and XDM: Strong ability to design and implement Experience Data Model (XDM) schemas for multi-channel marketing use cases. Ability to map source-system fields to XDM, define identity namespaces, and model profile and experience event data correctly. • SQL and data querying: Strong SQL proficiency for querying datasets, writing complex joins and aggregates, applying filter conditions, transforming data, and working within AEP Data Distiller or similar query environments. • API development and integration: Hands-on experience integrating with AEP and AJO REST APIs, designing custom actions, configuring webhooks, working with JSON payloads, managing OAuth or IMS authentication, and validating with Postman or similar tooling. • JavaScript and scripting: Proficiency in JavaScript for personalization logic, API calls, and custom scripting within AJO and AEP. Comfort with HTML and CSS for email and web experience rendering. • Segmentation and audience design: Practical experience creating and validating rule-based segments, computed attributes, AI/ML-powered audiences, and multi-channel activation strategies grounded in profile and behavioural data. • Customer communication and advisory: Ability to engage enterprise customers independently, articulate solution recommendations clearly, lead discovery workshops, and present technical designs to both technical and business stakeholders with confidence. • Basic AI and agentic skills: Working understanding of AI-assisted delivery, prompt engineering, agentic workflows, and responsible use of AI tools to improve discovery, documentation, testing, troubleshooting, and implementation productivity. • AJO certifications: Relevant Adobe Journey Optimizer certifications or demonstrable equivalent hands-on expertise, with willingness to maintain current certification status as the platform evolves. • End-to-end delivery ownership: Demonstrated ability to own AJO/AEP workstreams from requirements gathering through go-live, including documentation, testing, and post-launch support, with limited supervision.