Adobe Journey Optimizer (AJO) & Marketo Implementation Developer

Designations

• Experienced Associate (2-4 years): Configures and tests assigned AJO journeys and Marketo programs with limited guidance.
• Senior Associate (5-8 years): Leads implementation workstreams, reviews solution quality, and guides junior team members.

Preferred Adobe Certifications

• Adobe Journey Optimizer Developer Expert
• Adobe Marketo Engage Developer Expert or Architect

Roles and Responsibilities

• Translate business, campaign, data, and integration requirements into AJO and Marketo solution designs.
• Configure AJO journeys, campaigns, events, audiences, decisioning, personalization, templates, and channel settings.
• Configure Marketo programs, smart campaigns, lead lifecycle, scoring, routing, nurture, forms, landing pages, tokens, and preferences.
• Establish platform governance, user access, workspaces, naming standards, reusable assets, and deployment controls.
• Integrate AJO and Marketo with AEP/Real-Time CDP, CRM, websites, mobile applications, consent platforms, and enterprise data sources using connectors, APIs, webhooks, custom actions, and batch/streaming interfaces.
• Implement email, SMS, push, and in-app channels, including deliverability, consent, suppression, and preference controls.
• Leverage AJO and Marketo AI capabilities for content generation, decisioning, personalization, send-time optimization, and campaign/lead operations.
• Validate data, test journeys and campaigns, troubleshoot platform and integration issues, and support releases and production stabilization.

Required Skills

• Hands-on implementation experience with Adobe Journey Optimizer and Adobe Marketo Engage.
• Experience integrating marketing platforms with AEP, RT-CDP, Salesforce or another enterprise CRM.
• Understanding REST APIs, webhooks, JSON, authentication, event-driven integrations, and batch processing.
• Proficiency in HTML and CSS, with working knowledge of JavaScript and Velocity scripting.
• Knowledge of email deliverability, domain authentication, consent, preferences, privacy, and suppression controls.
• Experience with testing, data validation, monitoring, troubleshooting, and production support.
• Consulting or client-facing experience, including requirements gathering, solution workshops, and stakeholder communication.
• Understanding of AJO/Marketo AI capabilities, prompt design, brand controls, privacy considerations, and validation of AI-generated marketing content.

Good-to-Have Skills

• Experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, Contact Builder, or Data Extensions.
• Experience with AJO B2B Edition, including account and buying-group based audiences, journeys, and B2B engagement use cases
• Understanding of Salesforce Marketing Cloud integrations with Salesforce CRM or Data Cloud.

Basic Qualifications

• Bachelor's degree in Engineering, Computer Science, Information Technology, Marketing Technology, Business, or a related discipline.