Adobe Campaign Specialist

Roles and Responsibilities :

• Design, develop, and execute comprehensive customer journeys using Adobe Campaign Classic to drive engagement and conversion.
• Collaborate with cross-functional teams to gather requirements, design wireframes, and test campaigns before launch.
• Analyze campaign performance data to identify areas for improvement and optimize future campaigns accordingly.
• Develop technical documentation of campaign setup, testing procedures, and troubleshooting guides.

Job Requirements :

• 4.5-12 years of experience in campaign management or a related field (e.g., CRM).
• Proficiency in HTML/CSS/XML/JavaScript for building custom components within the ESP platform.
• Strong understanding of marketing automation principles and ability to apply them effectively across multiple channels (email, SMS/text messaging).
• Experience working with Customer Relationship Manager (CRM) systems such as Salesforce or similar tools.