Adobe Campaign Classic

Description

We are seeking an experienced Adobe Campaign Classic Specialist to join our marketing team in India. The ideal candidate will have a strong background in campaign management and data analysis, with the ability to create and optimize marketing campaigns that drive engagement and conversions.

Responsibilities

• Design and implement marketing campaigns using Adobe Campaign Classic.
• Analyze campaign performance and optimize based on data-driven insights.
• Collaborate with cross-functional teams to ensure campaign alignment and effectiveness.
• Maintain and update customer databases to improve targeting and personalization.
• Provide technical support and troubleshooting for Adobe Campaign Classic.
• Create and maintain documentation of campaign processes and best practices.

Skills and Qualifications

• 5-7 years of experience in using Adobe Campaign Classic or similar marketing automation tools.
• Strong understanding of email marketing principles and best practices.
• Proficient in data analysis and reporting using tools like SQL or similar.
• Experience in designing customer journeys and automating workflows.
• Familiarity with HTML/CSS for email template design.
• Excellent communication and collaboration skills.