Adobe Analytics

Adobe Analytics + Tealium – Senior Analyst / Consultant

Job Summary

Our clients is looking for experienced Adobe Analytics and Tealium professionals with strong hands-on expertise in digital analytics, tag management, data collection, implementation, and analytics solutions.

• Location: Chennai
• Experience: 6–11 Years

The role involves working with business and technology teams to implement, maintain, troubleshoot, and optimize Adobe Analytics and Tealium solutions while ensuring accurate and reliable data collection.

Key Responsibilities

• Design, implement, configure, and maintain Adobe Analytics solutions.
• Develop and manage analytics tracking and data collection requirements.
• Work extensively with Tealium iQ / Tealium Tag Management for tag deployment and management.
• Configure and troubleshoot tags, extensions, data sources, and tracking implementations.
• Manage eVars, Props, Events, Classifications, Processing Rules, and Report Suites in Adobe Analytics.
• Implement analytics tracking across websites and digital applications.
• Perform data validation, troubleshooting, and analytics implementation QA.
• Identify and resolve tracking and data-quality issues.
• Collaborate with business stakeholders, developers, QA, and technical teams.
• Support analytics enhancements, implementation changes, and production issues.
• Prepare technical documentation and implementation specifications.

Mandatory Skills

• Adobe Analytics
• Tealium / Tealium iQ
• Digital Analytics
• Analytics Implementation
• Tag Management
• Web Analytics
• Data Layer

Good-to-Have Skills

• Adobe Launch
• Adobe Experience Cloud
• Adobe Experience Platform
• JavaScript
• HTML / CSS
• Google Analytics
• Customer Data Platforms
• Analytics QA and Debugging
• API / Web Technologies

Candidate Profile

• 6–11 years of relevant experience.
• Strong hands-on experience with Adobe Analytics and Tealium.
• Experience in digital analytics implementation and tag management.
• Strong understanding of tracking, data layers, tags, events, and analytics data collection.
• Candidates with experience only in reporting/dashboarding without implementation exposure may not be suitable.