Admission Counselor

Job Description – Admission Counselor

Position: Admission Counselor

Department: Admissions

Location: Jaipur

Industry: Education / International School

Reporting To: Head of Admissions / School Leadership

About the Role

We are looking for an experienced, student-centric, and proactive Admission Counselor to manage prospective parent enquiries and guide families throughout the school admission journey.

The ideal candidate should have excellent communication and interpersonal skills, a customer-focused approach, and the ability to effectively communicate the school's vision, academic programmes, learning philosophy, and overall value proposition to prospective families.

The Admission Counselor will play a key role in converting enquiries into admissions while ensuring that every prospective family receives a professional, informative, and positive experience.

Key Responsibilities

1. Enquiry & Lead Management

• Handle admission enquiries received through phone calls, emails, walk-ins, website, social media, and other digital channels.
• Understand the requirements and expectations of prospective parents and provide appropriate information.
• Maintain regular follow-ups with prospective families and ensure timely responses to all enquiries.
• Manage the admission enquiry pipeline and track leads from initial enquiry through enrolment.

2. Parent Counselling & School Representation

• Counsel prospective parents regarding the school's curriculum, academic programmes, teaching methodology, facilities, activities, and overall educational philosophy.
• Clearly communicate the school's vision, mission, values, and unique value proposition.
• Address parent queries and concerns professionally and provide accurate information.
• Build strong relationships with prospective parents and create a positive impression of the school.

3. School Tours

• Conduct professional and engaging campus/school tours for prospective families.
• Explain key facilities, learning spaces, programmes, activities, and student experiences during the tour.
• Personalise the school tour based on the interests and requirements of the family.
• Ensure prospective parents receive a welcoming and memorable experience.

4. Admission Process Management

• Guide parents through the complete admission process, including:
• Enquiry and registration
• Application submission
• Documentation
• Assessments/interactions
• Admission decision
• Fee/payment formalities
• Final enrolment
• Coordinate with academic, administration, finance, and other relevant departments to ensure a smooth admission experience.
• Keep parents updated about the status of their application at every stage.

5. Data & MIS Management

• Maintain accurate and updated records of enquiries, leads, follow-ups, applications, conversions, and enrolments.
• Regularly update the admission CRM/MIS or other lead management systems.
• Prepare admission-related reports and provide regular updates to the reporting manager.
• Monitor lead conversion and follow-up effectiveness.

6. Parent Relationship Management

• Develop and maintain strong relationships with prospective and newly enrolled families.
• Ensure timely and professional communication throughout the admission journey.
• Handle parent concerns and coordinate with the concerned teams for resolution.
• Maintain a high level of professionalism and confidentiality while dealing with families.

7. Admission Events & Outreach

• Support and participate in Open Houses, admission events, school exhibitions, parent interactions, workshops, and outreach activities.
• Assist in school marketing and admission campaigns when required.
• Support other admission-related activities and initiatives assigned by the management from time to time.

Required Skills & Competencies

• Excellent verbal and written communication skills.
• Strong counselling, presentation, and interpersonal skills.
• Customer/parent-centric approach with strong relationship-building ability.
• Good understanding of the school admission process and education sector.
• Strong follow-up and lead-conversion skills.
• Ability to confidently conduct school tours and presentations.
• Good coordination and organisational skills.
• Proficiency in MS Office, CRM/MIS, email, and digital communication platforms.
• Ability to handle multiple enquiries and priorities effectively.
• Professional appearance, positive attitude, and confident personality.

Educational Qualification

• Bachelor's degree in Education, Business Administration, Marketing, Communication, Psychology, or a related field.
• A postgraduate qualification will be an added advantage.

Experience

• 3–6 years of relevant experience in school admissions, counselling, education sales, customer relationship management, or a similar role.
• Experience in IB / IGCSE / International / Premium K-12 schools will be preferred.
• Candidates with strong experience in parent counselling and admission conversion may also be considered.

Key Performance Indicators (KPIs)

• Number of qualified admission enquiries handled.
• Lead-to-application conversion.
• Application-to-enrolment conversion.
• Timeliness and quality of follow-ups.
• Parent satisfaction and experience.
• Accuracy of admission MIS/CRM data.
• Participation and contribution to admission events and outreach initiatives.

Ideal Candidate Profile

The ideal candidate will be a confident communicator, empathetic counsellor, and relationship builder who can understand the needs of parents and effectively present the school's educational offerings. The person should be target-oriented while maintaining a warm, professional, and student-first approach.