Admission Counsellor

Key Responsibilities

• Develop and implement strategies to drive student admissions, enrollment and retention.
• Handle prospective student and parent inquiries through Google, Facebook, CRM, IVR, WhatsApp and other channels.
• Conduct school visits, campus tours, information sessions and admission counselling for prospective parents.
• Manage the complete admission process, including application review, registration, interviews, document collection and onboarding.
• Coordinate student interactions with HMs, Principal and relevant school departments.
• Maintain accurate student records, admission databases, profiles, nominals and update information on SMS/ERP systems.
• Coordinate with Accounts and IT teams for fee confirmation, student IDs, system onboarding and other admission-related requirements.
• Build and maintain relationships with feeder schools, community organizations, media, vendors and other key stakeholders.
• Plan and execute admission-focused events, outreach activities and promotional initiatives.
• Coordinate with the Central Office, digital marketing teams and advertising agencies for Google/Facebook campaigns, creatives, hoardings and other publicity activities.
• Manage communication and follow-ups with prospective and newly admitted parents throughout the enrollment journey.
• Coordinate free virtual classes, including parent communication, study material distribution, student registration and onboarding.
• Analyze admission data, inquiries, conversions and enrollment trends and prepare regular reports for management.
• Coordinate with media for school publicity, PR stories and promotional opportunities.
• Liaise with BSA/DM office and relevant authorities regarding government guidelines and updates for schools.
• Coordinate with vendors and agencies for events, publicity, marketing and other school initiatives.
• Support student retention and re-enrollment initiatives through timely communication and follow-ups.
• Handle admission-related deviations, approvals, TCs and other parent requests in coordination with the Central Office.
• Support school events, orientations, open houses and other initiatives aimed at strengthening admissions and community engagement.

Qualifications and Experience

• Bachelors degree in Education, Counseling, Marketing, Management or a related field; Masters preferred.
• 5 to 6 years of experience in admissions, student counselling, recruitment or a similar role, preferably in the education sector.
• Strong knowledge of admissions, student recruitment and enrollment processes.
• Excellent communication, interpersonal and counselling skills.
• Proficiency in MS Office, databases and CRM/ERP systems.
• Strong organizational, follow-up and relationship management skills.
• Good understanding of local education trends and market dynamics.