ADG Senior Analyst

Position: ADG Senior Analyst (Marketing Analytics)

Location: Gurgaon, India

Work Mode: Work from Office (Monday- Friday)

Time: 2:00 PM 11:00 PM IST

Role Overview

We are seeking a marketing analytics professional who combines strong marketing domain knowledge with data-driven problem-solving and client-facing consulting skills. The role will support clients in improving customer acquisition, engagement, retention, cross-sell, and marketing effectiveness through advanced analytics and actionable business insights.

Key Responsibilities

• Partner with clients to identify and structure marketing, customer, and growth-related businessproblems
• Analyze customer behavior, campaign performance, product adoption, channel effectiveness,and marketing ROI
• Develop solutions across customer segmentation, targeting, acquisition, engagement, cross-sell,retention, and customer lifetime value
• Design campaign measurement frameworks, including test-and-control analysis, attribution,incremental lift, conversion, and ROI
• Evaluate customer journeys and marketing funnels to identify leakage points and growthopportunities
• Translate analytical findings into clear recommendations and actions for marketing and businessleadership
• Undertake implementation of attribution frameworks and tracking channel performance
• Develop executive presentations and decision-support for client stakeholders
• Work with a multi-shored client and internal teams to define data requirements, business rules,KPIs, and analytical methodologies
• Lead or support client workstreams, including stakeholder discussions, delivery planning andexecutive presentations
• Stay current on developments in digital marketing, personalization, experimentation, andmarketing measurement

Required Qualifications

• Bachelors or masters degree in Marketing, Business, Economics, Statistics, Analytics or arelated discipline
• 4-6 years of experience in marketing analytics and customer analytics
• Strong understanding of marketing strategy, campaign execution, customer behavior andperformance measurement
• Experience translating business problems into structured analytical work efforts
• Strong ownership mindset and bias for action
• Proficiency in analytical tools (SQL, Python, SAS etc.) and Excel, visualization tools is a plus
• Strong problem-solving, storytelling, and executive communication skills
• Ability to manage multiple priorities and work effectively with cross-functional internal and client teams