Ad Sales Manager

Role: Ad Sales Manager.

Experience: 3 - 5 years in ad sales (digital, TV, or radio).

Mode: Work From Office.

Reporting to: Head of Digital Marketing.

Role Overview:

Matrimony.com runs India's most trusted matrimony ecosystem - Bharat Matrimony, Community Matrimony, Elite Matrimony, and a portfolio of community-led brands including Tamil Matrimony, Telugu Matrimony, Hindi Matrimony and more.

Together, our platforms host millions of high-intent users at one of life's biggest decision moments: marriage.

That intent translates into one of the most contextually rich, demographically targeted ad environments in Indian digital media.

We're hiring an Ad Sales Manager in Mumbai to monetize this inventory at scale - across web, app, email, and on-platform real estate - by building partnerships with brands and media agencies in categories that thrive at the wedding moment: Jewellery, BFSI, real estate, auto, apparel, lifestyle, travel, and consumer durables.

Key Responsibilities:

- Drive ad revenue from South-based brands and media agency partners across our full portfolio of matrimony platforms.

- Build and manage a healthy sales pipeline - from prospecting and pitching to negotiation, closure, and renewal.

- Develop category-led narratives (e.g., why a Jewellery brand should buy us for the engagement-to-wedding funnel) and translate audience data into commercial propositions.

- Own relationships with planners, buyers, and strategy leads at agencies (GroupM, Publicis, Dentsu, IPG, Madison, Havas, and independents) and with direct brand teams.

- Work closely with ad ops, creative, and product teams to package custom solutions - display, native, branded content, sponsorships, lead-gen, and integrated campaigns.

- Hit quarterly revenue targets, maintain forecasting hygiene, and report on pipeline health.

- Bring market intelligence back - competitive pricing, emerging categories, agency mandates, and white-space opportunities.

Experience & Education:

- 3 - 5 years of ad sales experience, preferably in digital, with TV or radio sales backgrounds also welcome.

- A working understanding of the Bangalore/Kerala/Hyd agency and brand ecosystem, with existing relationships a strong plus.

- Strong communication, presentation, and negotiation skills - you can take a media kit and turn it into a story.

- Comfort with numbers: CPM, CPC, CPL, share-of-wallet, reach/frequency, and basic campaign performance metrics.

- Self-starter mindset - capable of running your own patch with minimal hand-holding.

- Any Graduate degree.

Preferable Experience (but not mandatory):

- Experience selling into wedding-adjacent categories (Jewellery, BFSI, real estate, lifestyle).

- Existing book of agency contacts in South markets.

- Familiarity with programmatic, branded content.

Why us?:

- Sell inventory that genuinely converts - a user planning their wedding is a marketer's dream audience.

- Be part of India's only listed matrimony company, with category leadership and a portfolio that spans Bharat, premium (Elite), and community-specific verticals.

- Build a P&L-level revenue function for the Southern market with real ownership and visibility.

- Work alongside experienced marketing, product, and ad ops teams who'll back your pitch with data, creative, and execution.

About Matrimony.com:

Matrimony.com Ltd, a Great Place to Work Certified Wed-Tech company listed on the BSE and NSE, is a leader in matchmaking and wedding services.

Its flagship brand, Bharat Matrimony, is the largest and most trusted matrimony brand (Brand Trust Report 2014) spanning customers across the entire economic strata.

The company serves over 8 million members with the support of 3,000+ associates and a network of 130 company-owned retail outlets.

Key Offerings:

1. Matchmaking Services:

- BharatMatrimony and 200+ matrimony brands segmented on religion, languages, communities, and occupation.

- BharatJodii: An exclusive matchmaking app for common people in 9 Indian languages.

- Assisted Service and EliteMatrimony: Personalised services for the HNI, NRI and Premium segment of customers.

2. Wedding Services:

- Wedding Bazaar: Largest wedding services provider.

- Mandap.com: Largest online wedding venues platform.

- MakeMyWedding: Personalized & curated wedding planning services.

New Initiatives & Verticals:

- Astro Free Chat: It is an exclusive app for any astrology consultation.

- ManyJobs: Employment platform targeting grey collar workforce.

- Luv.com: A next generation serious relationship app.

International Presence:

Matrimony.com has successfully expanded into international markets, with UAE operations thriving for 4+ years and Bangladesh operations commencing in 2021.

With a mission to dominate the $55 billion wedding services industry.