Ad Operations Manager

About Collegedunia

Collegedunia is one of India's leading education platforms, helping students discover the best colleges in India and abroad. From college research and exam prep to applications and campus insights, we simplify the entire student journey.

Founded in 2014, Collegedunia is consistently ranked among the top education portals by SimilarWeb and recognized as Best Educational Portal by IAMAI. It has also been featured among Top 100 Startups in Asia by Tech in Asia.

Backed by a team of 1000+ young and driven professionals, Collegedunia continues to scale rapidly, with strong growth and industry recognition.

Backed by strong fundamentals, Collegedunia has crossed ₹200 Cr in revenue and turned profitable, with ambitions to scale 3X and go public — read the full story

Roles & Responsibilities

• Manage day-to-day AdTech and performance marketing operations, ensuring smooth execution, tracking, optimization, and reporting across multiple acquisition channels.
• Manage and monitor affiliate marketing programs, including affiliate onboarding, campaign setup, tracking, attribution, payout structures, traffic quality, and partner performance.
• Work closely with affiliate networks, publishers, agencies, and direct affiliates to ensure campaigns are launched and operated according to agreed commercial and compliance requirements.
• Manage MMP (Mobile Measurement Partner) platforms such as AppsFlyer, Branch, and Singular for mobile app attribution, campaign tracking, partner integrations, and performance measurement.
• Configure and maintain media sources, partners, tracking links, attribution settings, postbacks, events, deep links, and conversion tracking across MMP platforms.
• Monitor key app-performance events such as install, registration, first purchase, deposit, subscription, and other business-critical conversion events.
• Ensure accurate attribution and data flow between MMPs, affiliate platforms, ad networks, internal BI systems, and analytics platforms.
• Troubleshoot discrepancies between MMP, affiliate network, ad platform, and internal reporting data, identifying issues related to tracking, attribution, postbacks, duplicate conversions, or data latency.
• Monitor affiliate and paid-media traffic for fraud, suspicious activity, incentivized traffic, duplicate conversions, abnormal conversion patterns, and policy violations.
• Coordinate with Product, Engineering, Data/BI, Finance, Marketing, and Compliance teams to resolve tracking, reporting, payment, and operational issues.
• Own campaign and partner operational processes, including campaign launches, tracking validation, QA, changes, pauses, and closures.
• Prepare and maintain daily, weekly, and monthly performance reports covering installs, conversions, revenue, CPA/CPI, ROAS, retention, affiliate payouts, and other relevant KPIs.
• Analyze campaign and affiliate performance to identify tracking issues, operational bottlenecks, growth opportunities, and underperforming sources.
• Maintain accurate affiliate reconciliation and payout processes, validating conversions and revenue against agreed commercial terms.
• Support integration and implementation of new affiliate partners, ad networks, tracking platforms, and MMP integrations.
• Establish and maintain SOPs, operational checklists, tracking documentation, campaign workflows, and escalation processes.
• Conduct regular tracking and attribution QA before and after campaign launches, platform changes, SDK updates, and integration releases.
• Manage operational escalations with MMPs, affiliate networks, publishers, and technology vendors, ensuring timely resolution of critical issues.
• Ensure data accuracy, attribution integrity, campaign compliance, and operational scalability across the AdTech ecosystem.

Key Platforms & Technologies

• MMP: AppsFlyer, Branch, Singular
• Affiliate Platforms/Networks: Affiliate networks, tracking platforms, partner management platforms
• Tracking & Attribution: Tracking links, deep links, postbacks, S2S tracking, attribution windows, conversion/event tracking
• Analytics & Reporting: Excel/Google Sheets, BI dashboards, SQL-based reporting where applicable
• AdTech Ecosystem: Ad networks, DSPs, publishers, affiliates, attribution partners, analytics platforms

Onsite, Gurgaon