Ad Operations Executive

About the Role

Nitro Commerce is looking for an Ad Operations professional with 24 years of experience in campaign execution, trafficking, monitoring, and optimisation across programmatic advertising channels, Demand-Side Platforms (DSPs), YouTube, and Snapchat. The ideal candidate will have hands-on experience managing campaign setups, ensuring accurate tracking, troubleshooting delivery issues, and optimising campaign performance.

Key Responsibilities

• Campaign Setup & Execution: Set up, traffic, launch, and manage digital advertising campaigns across programmatic channels, DSPs, YouTube, and Snapchat.
• Campaign Monitoring: Track campaign delivery, budgets, pacing, impressions, clicks, conversions, and other key performance metrics.
• Campaign Optimisation: Identify performance gaps and implement optimisation strategies to improve delivery, reach, engagement, and conversions.
• Tracking & Troubleshooting: Implement and validate tracking pixels, conversion events, tags, and UTM parameters; resolve tracking discrepancies and campaign delivery issues.
• Reporting & Analysis: Prepare campaign performance reports, analyse trends, and share actionable insights with internal teams and stakeholders.
• Quality Assurance: Conduct pre-launch checks to validate creatives, targeting, budgets, landing pages, campaign settings, and tracking.
• Platform & Inventory Management: Manage audience targeting, inventory, frequency caps, bidding settings, and campaign configurations across advertising platforms.
• Cross-functional Collaboration: Work closely with media planning, creative, analytics, and client-facing teams to ensure timely and effective campaign execution.
• Process Improvement: Maintain campaign documentation and identify opportunities to improve operational efficiency and reporting accuracy.

Qualifications & Requirements

• 2–4 years of hands-on experience in ad operations, digital campaign management, or programmatic advertising.
• Practical experience with DSPs, programmatic campaign management, YouTube Ads, and Snapchat Ads.
• Strong understanding of campaign trafficking, targeting, bidding, pacing, optimisation, and performance measurement.
• Familiarity with tracking pixels, conversion events, UTM parameters, and attribution fundamentals.
• Proficiency in Microsoft Excel or Google Sheets; experience with reporting dashboards is an advantage.
• Strong analytical and troubleshooting skills, with excellent attention to detail.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Good communication, coordination, and problem-solving skills.