Ad Creative Strategist - Full Time (Remote)

Company Description:

Acepoint Media is a global performance advertising agency that helps businesses acquire more customers and scale revenue with data-driven campaigns. We partner with brands across multiple industries to deliver high-impact creatives, cutting-edge strategies, and measurable results.

Role Description:

We are hiring a Creative Strategist to own the full creative process - from avatar development to brief writing, performance analysis, and iteration planning. This is a full-time remote role, reporting directly to the CMO.

This role is not about making ads look good. It is about understanding why ads work, testing hypotheses systematically, and building a creative system that compounds performance over time. You will not do any editing - that part sits with our design team. Everything else in the creative process is yours to own.

Key Responsibilities:

• Research customer avatars, pain points, and competitor ad angles
• Write structured creative briefs with clear hypotheses and defined test variables
• Direct designers on hook direction, tone, visual approach, and ad structure
• Write scripts and ad copy as required
• Analyse creative performance data via reporting tools.
• Extract specific, actionable insights from test results
• Plan and prioritise weekly test batches using the single-variable testing principle
• Build iteration plans from winning creatives

Qualifications:

• 3-5 years of experience in creative strategy or a related field
• Strong understanding of direct response advertising - hooks, avatars, angles, CTAs
• Analytical mindset - able to read data and form a clear next hypothesis
• Excellent written English - your briefs must be clear and unambiguous
• Organised and process-driven - you maintain systems, not just produce one-off work
• We are open to training the right person - attitude and thinking matter more than job title history

Compensation & Benefits:

• Salary: INR 35,000 - 70,000 / month based on skills and experience
• Work Hours: 12:00 PM - 8:00 PM IST
• 100% remote - work from anywhere in India
• Structured onboarding with clear SOPs and training materials
• Team Environment: Collaborative team working on large-scale digital creative production

System & Internet Requirements:

• Windows/Mac with minimum Intel i5 or equivalent processor
• SSD storage preferred
• 8GB RAM minimum (16GB recommended)
• High-speed internet: 30 Mbps download / upload or above

How to Apply:

If this role sounds like the right fit, please complete our short application form. Include your resume, any relevant work samples, and a short written response (200-300 words) describing a piece of advertising you think works well and explaining why.