Activation Marketing - Orthodontics

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Job Description:

Activation Marketing - Orthodontics - 3M Oral Care India (Based at Bangalore)

Demand Generation
. Marketing campaign Planning and execution for Orthodontic portfolio
. Define local social media/media/key platforms for communications
. Execute on End-user communications through multi channel approach to drive demand for OCSD products
. Recommendation on media buys
Sales Partnership And Engagement
. Delivering programs/promotions/new product materials to field sales
. Close alignment/partnership with sales teams to deliver programs
. Ensure salesforce compliance w.r.t campaign execution for digital, offline and educational activities

Scientific Marketing Support
. Regulatory and legal alignment for
. Interfacing with Clinical specialists & SA&E team - technical/ whitepapers/customer testimonials - ensuring meets customer requirements/local regulations

Marketing Requirements
. Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, expos & Events, POS)
. Provides insights of local market, product performance, customer demand and feedback
. Liaison to the local functions like customer service, sales force, application engineering, regulatory
. Competitive intelligence
. Ensure local regulatory and packaging compliance for portfolios/programs
. Align to Campaign outcomes/input/results
. Capture and communicate the NPI voice of market, ideas, local needs
. Manage local calendar of execution

Marketing Updates
. Owner of the audience evolution - aggregate view of the local audience and articulating that to the management and Asia team.
. Ensure monthly reports and dashboards are shared with Asia team.

Channel
. Help build eCommerce capabilities of channel partners
. General and specific channel partner engagement/ execution of through channel marketing plans - via MDF and CIP programs.
. Syndication to the channel partner to drive local market growth
. Support Trade shows, Customer events

Primary Metrics
. Portfolio Performance % Growth / COGS of Orthodontic Portfolio
. Demand Generation activity performance
. Marketing Program execution and Impact (MROI%)
. Organic Local Currency growth %
. End user demand generation

Secondary Metrics
. Priority project completion
. Progress on local needs

Your Skills And Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
. Business and Marketing education and experience
. Minimum 3 years of experience in a Marketing role - preferably consumer facing roles
. Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)
. Knows customers and market dynamics, key market trends
. Knows Digital Marketing with an emphasis on consumer/ end customer marketing
. Has the personality to convince and engage sales teams

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