Acquisition Manager-Branch Banking

• POSITION DESCRIPTION JOB TITLE : Acquisition Manager GRADE : DM-I DEPARTMENT : Branch Banking LOCATION : Branch SUB-DEPARTMENT : TYPE OF POSITION : Full-time REPORTS TO : Branch Sales Manager - Branch Banking REPORTING INTO NA
• ROLE PURPOSE & OBJECTIVE The incumbent will be primarily responsible to -
• Acquire new customers for liabilities from open market
• Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities
• Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers
• Train/assist customers to use ATM and BCs; drive usage of alternate channels
• SIZE OF THE ROLE FINANCIAL SIZE NON-FINANCIAL SIZE
• Target assigned as per the branch
• CASA Book – as per the branch
• TD Book – as per the branch
• Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
• Number target for all the respective products.
• CA
• SA
• TD
• KEY DUTIES & RESPONSIBILITIES OF THE ROLE Business
• Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion
• Understand need and acquire customers who meet the criteria for liability products through either of the below channels:
• Leads generated by branch staff and personal leads
• Referrals generated from existing customers
• Alternate channels
• Maintain the database of the prospects, meet select prospects and manage the relationship thereafter
• Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer
• Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers
• Share customer insights/product related feedback with the Sales Manager - Liabilities Customers
• Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services
• Reduce customer dormancy and customer attrition by continuous engagement / interaction
• Resolves the customer queries on various accounts, FD / RD, remittances & third party product Internal Processes
• Guide the customer to fill the ‘Account Opening Form’; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents
• Strictly adhere & maintain compliance to KYC norms
• Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash Learning & Performance
• Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch
• Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities
• Ensure adherence to training man-days/ mandatory training programs for self Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines
• MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS Educational

Qualifications

• Graduate, preferably in commerce and related streams

Experience

• 3+ years experience, preferably in sales Certifications
• AMFI / IRDA Certified Functional Skills
• Basic knowledge on retail banking products
• Documentation skills
• Process compliance focus
• Communication skills: fluent in the local language Behavioral Skills
• Courteous customer service skills
• Time Management
• Selling skills
• Telephonic cold calling skills
• Willingness to travel & relocation as per business requirements and career opportunities Competencies
• Planning & Organizing
• Driving Execution
• Managing Relationships
• Customer Focus
• KEY INTERACTIONS INTERNAL EXTERNAL
• Branch Team – Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team
• Regional Product & Marketing team
• State HR
• BC Agents PREPARED BY: Priyanka Pal DATE: 20-03-2026 REVIEWED BY: Jyothi Mohan DATE: 24-03-2026 LAST UPDATED BY: TM Team DATE: 27-03-2026 This is Internal document.