Job Description
Job Title: VRO (Value Realization) Adobe GenAI Manager
Strategy Consulting | Global Network | Song MTx (PMDT)
Management Level: 7 Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad
Must Have Skills:
Value Realization Business Case Development Adobe Experience Platform (AEP), RT-CDP, Journey Optimizer, Analytics Transformation Advisory Program Leadership Generative Applied AI (GenAI)
Job Summary
We are looking for an experienced VRO (Value Realization Office) Manager with strong exposure to Adobe-led digital, data, and marketing transformations, combined with GenAI-enabled value acceleration. This role spans the full lifecyclefrom pursuit shaping to delivery governanceensuring value is not just articulated but systematically realized.
Roles Responsibilities
Lead value framing and value case development for priority pursuits involving Adobe platforms (AEP, RT-CDP, Journey Optimizer, Analytics). Act as a VRO quality gate on proposals and programsreviewing value logic, assumptions, dependencies, and ROI credibility. Partner with account teams and platform leads in C-suite and SteerCo value conversations, shaping ''why change / why now'' narratives. Define and operationalize value governance models, including KPIs, baselines, ownership, and realization tracking during delivery. Own value realization during deliverytracking benefits, managing leakage risks, and supporting course correction with delivery leadership. Perform regular value health checks across ongoing programs, linking adoption, capability rollout, and business outcomes. Embed GenAI-enabled value levers (personalization, automation, decision intelligence, measurement acceleration) into Adobe-led programs. Coach teams and codify VRO playbooks, templates, and accelerators to drive repeatability at scale. Contribute to thought leadership, POVs, and pursuit positioning on value-led transformation.Professional Technical Skills
Strong expertise in value strategy, financial modeling, benefits logic, and ROI narratives. Proven experience across core Adobe Experience Cloud components, especially platforms involved in multi-year transformations (AEP, RT-CDP, Journey Optimizer, Analytics). Transformation advisory experience across digital, data, AI, and martech initiatives. Exposure to Generative and applied AI use cases in marketing, CX, analytics, and platform modernization. Strong executive communication, storytelling, and stakeholder management skills.Additional Information
Proven track record of working across large pursuits and long-running transformation programs as a specialist advisor. Experience operating in multi-stakeholder environments spanning business, marketing, data, and technology teams.About Our Company
Accenture
Qualification Experience: Minimum 810 years of relevant experience
Educational Qualification: MBA from a Tier 1 institute (Strategy, Marketing, Finance, Economics preferred)
