ACN GN - SONG - Marketing Transformation - Lifesciences - Manager

About The Role




The Strategy & Consulting Global Network Song Practice| Marketing Transformation |


Life Science Marketing Manager






Join our team of Strategy & Consulting Global Network Song who solve customer - facing challenges at clients spanning sales, service and marketing to accelerate business change.







Practice Strategy & Consulting Global Network Song I Areas of Work:Digital Marketing, Creative Strategy, Brand Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development | Level

Manager | Location:Delhi, Mumbai, Bangalore , Gurgaon, Hyderabad | Years of Exp8 + years







Explore an Exciting Career at Accenture


Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?


Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture's Strategy & Consulting Global Network Song practice.




The Practice A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.







The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills.







The key responsibilities will include


Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions


Exposure and experience in roles across the marketing value chain, primarily in the life sciences or allied industries as detailed out below.







Consulting & Advisory S ervice







Market Research

Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions,identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector.

Competitor benchmarking, patient journey mapping, segmentation & targeting

Digital Marketing

Develop E2E strategy & campaigns:Liaise withkey client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns.Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization

Provide expertiseon Content design and campaign execution:Able to provide a perspective on identification and selectionof the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creativedesigns.Support end to end campaign execution and suggest ways for optimization.

Marketing Technology

Leadplatform assessment and solutiondesign :Understand the

marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up.

MarTech Consulting Projects:Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape.

Tools & Platforms:Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.

Value realization:Crafting a value tree and developing business casesfor implementation and scale up

Gen AI

Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives.

Have experience in CDP tools and platforms.

Design and implement GenAI use cases

Sales & Business Development

Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships.

Own and drive RFP/RFI response coming in from Life Science customers

Practice Development

Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership.

Collaborate with Salesforce, Veeva, Adobe, IQVIAetc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs.

Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs

Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities.

Read about us.

Qualification




Your experience counts!

MBA from a tier 1 institute with preferably bachelor's degree in marketing, Journalism, Communications, or a related field

Proven working experience (8+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry

In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization

Experience in working with middle to senior management levels within existing organization / client organizations

Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients

Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers

What's in it for you?

An opportunity to work on with key G2000 clients

Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional.

Personalized training modules to develop your to grow your skills, industry knowledge and capabilities

Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture


Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the world's largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at







About Accenture Strategy & Consulting


Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit





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