Account Manager- Performance Marketing

Job Purpose

The Account Manager Digital Media will be responsible for the end-to-end execution, optimization, and reporting of digital media campaigns across a portfolio of premium Reliance Retail brands. With 3 to 6 years of experience in Digital Media, Performance Marketing, or Media Planning, the incumbent will ensure seamless delivery of branding and performance campaigns through effective campaign management, budget monitoring, stakeholder collaboration, and data-driven optimization.

Key Accountabilities

1. Execute and optimize digital media campaigns across Google Ads, Meta, YouTube, Programmatic, Display, and Commerce Media platforms.
2. Manage end-to-end campaign execution, including campaign setup, monitoring, optimization, reporting, and budget pacing.
3. Analyze campaign performance and recommend optimization strategies to improve business outcomes and campaign efficiency.
4. Prepare performance reports and dashboards, providing actionable insights to stakeholders.
5. Collaborate with Brand, Creative, Analytics, Finance, and media partners to ensure timely campaign execution.
6. Ensure accurate campaign tracking, measurement, and governance across digital platforms.
7. Support audience targeting, creative testing, and campaign experimentation to enhance media performance.

Key Performance Indicators (KPIs)

1. Timely and accurate campaign execution
2. Achievement of campaign KPIs (CTR, CPC, CPA, ROAS, Conversions)
3. Budget utilization and media efficiency
4. Campaign optimization and performance improvement
5. Quality and timeliness of reporting
6. Stakeholder satisfaction and operational excellence

Functional Competencies

1. Digital Media Campaign Management
2. Google Ads, Meta Ads, DV360 & Commerce Media
3. Campaign Optimization & Performance Marketing
4. Media Planning, Budget Monitoring & Reporting
5. Google Analytics 4 & Campaign Measurement
6. Data Analysis & Performance Reporting
7. Excel & Reporting Tools
8. Stakeholder Management

Behavioural Competencies

1. Result Orientation

2. Analytical Thinking

3. Attention to Detail

4. Communication & Collaboration

5. Problem-solving

6. Ownership & Accountability

7. Adaptability

8. Planning & Execution