Account Manager Digital Strategy & Servicing

About the Role

Webenza is looking for an Account Manager to independently lead the digital mandate for one of our most significant accounts a leading B2B construction solutions company with a portfolio of professional-grade brands spanning waterproofing, adhesives, tile fixing, and surface solutions.

This is not a coordinator role. You will own the client relationship, drive integrated digital strategy, and lead cross-functional execution across social media, performance marketing, SEO, content, and creative while holding accountability for delivery quality and business outcomes.

The ideal candidate understands that B2B client servicing is fundamentally different from B2C the audiences are professional (contractors, applicators, architects, dealers, developers), the communication requires functional credibility, and the brand demands precision over flair.

What You'll Be Managing

The account spans multiple sub-brands, each with distinct audience segments and communication needs:

• Professional trade audiences: Contractors, applicators, site supervisors
• Specification influencers: Architects, interior designers, project consultants
• Channel: Dealers, distributors, and trade partners
• Developer & builder segment: Real estate developers, infrastructure leads, and commercial builders

Mandates include: Brand social media, campaign execution, influencer and on-ground activations, SEO, performance marketing coordination, website and VSE (virtual sales enabler) management, exhibition and event support, and leadership reporting.

Key Responsibilities

Client Management & Strategic Ownership

• Independently manage the account with minimal supervision own the relationship, the roadmap, and the results.
• Translate client business objectives (penetration, loyalty, specification pull-through) into integrated digital plans.
• Drive client conversations beyond task updates toward campaign performance, audience insights, and growth opportunities.
• Handle escalations with ownership and composure.

Integrated Execution

• Oversee delivery across social media, performance marketing, SEO, creative, content, website, and production.
• Ensure briefs are tight, outputs are on-brand, and timelines are non-negotiable.
• Coordinate across Creative, Copy, SEO, Performance, Tech, and Production teams with clarity and process discipline.
  
  

B2B Communication Sensibility

• Understand the nuance of marketing to professional audiences functional proof points matter more than aspiration.
• Maintain brand voice consistency across a multi-brand portfolio where tone, hierarchy, and audience vary significantly.
• Be comfortable with long-format content, technical product communication, and trade-facing campaigns alongside brand work.

Project & Process Management

• Own trackers, WIPs, MoMs, billing workflows, and delivery governance.
• Proactively surface risks before they become client problems.
• Contribute to improving internal SOPs and delivery efficiency.
  

Performance & Reporting

• Interpret campaign metrics across social, paid, and SEO and present them with strategic recommendations, not just numbers.
• Build reporting cadences suited to different stakeholders: marketing teams, sales teams, and senior leadership.

Team Leadership

• Guide and mentor junior servicing team members.
• Raise briefing quality and internal communication standards across the team.

What We're Looking For

• 4-6 years in client servicing or account management within a digital or integrated agency.
• Prior exposure to B2B accounts, trade or professional audiences, or construction/building materials - a strong advantage.
• Solid understanding of social media marketing; functional understanding of performance marketing, SEO, and creative workflows.
• Exceptional communication, presentation, and stakeholder management skills.
• Strong process discipline - trackers, timelines, and documentation are not afterthoughts.
• Proactive problem-solver who anticipates issues before escalation.
• Comfortable with both structured deliverable-heavy projects and creatively driven campaigns.
• Active user of AI tools - for briefing, reporting, content drafts, and campaign analysis with a genuine efficiency mindset

Why Join Webenza

• Lead a flagship B2B account with real strategic depth.
• Exposure across social, SEO, performance, creative, exhibitions, and consulting.
• Direct growth path into larger strategic and leadership responsibilities.
• High-ownership culture that values thinking over hierarchy.
• AI-first environment where tools are genuinely integrated into how we work.