Account Manager - Digital, Creative and Integrated Communications

Account Manager - Digital & Integrated Communications

Disclaimer: Candidates must have prior experience working with reputed advertising and digital agencies. Hands-on experience in ATL campaigns and initiatives is mandatory for this role.

Role Summary

An experienced digital and integrated communications professional with a sharp understanding of news cycles, emerging trends, audience behaviour, and evolving media landscapes. Combines strong storytelling instincts with analytical depth and disciplined project management to develop and execute integrated communication strategies across digital, social media, and traditional media platforms.

The ideal candidate should have hands-on experience managing multi-brand accounts, delivering impactful digital campaigns, and coordinating ATL initiatives such as television, print, radio, outdoor, and other mass-media campaigns. The role requires the ability to translate client objectives into cohesive communication strategies, ensuring consistency in messaging across channels while delivering measurable business and communication outcomes.

Key Responsibilities

• Integrated Communication Strategy: Develop and execute integrated communication strategies and content plans aligned with client objectives, brand positioning, and campaign goals across digital, social media, and ATL platforms.
• ATL Campaign Planning & Execution: Contribute to the planning and execution of ATL campaigns across traditional media, including print, television, radio, outdoor advertising, and other relevant mass-media platforms.
• Campaign Integration: Ensure consistency in brand messaging, creative direction, and audience engagement across digital and traditional media touchpoints, creating a unified communication approach.
• Digital Content & Storytelling: Create and oversee high-quality digital content across social media, websites, blogs, and emailers, translating complex information into clear, credible, and engaging narratives.
• Campaign Management: Manage end-to-end campaign execution, including briefing, messaging, content formats, creative development, timelines, stakeholder coordination, approvals, and performance tracking across channels.
• Social Media & Community Management: Lead social media management and community engagement across accounts, ensuring reputation management, timely responses, and adherence to brand and platform standards.
• Media & Vendor Coordination: Coordinate with creative agencies, media planning and buying teams, production partners, publishers, and other external vendors to ensure effective campaign delivery, timely execution, and alignment with client expectations.
• Performance Analysis & Reporting: Track, analyse, and report on campaign performance across digital and relevant ATL channels, using available metrics and media reports to evaluate reach, engagement, traffic, conversions, and overall campaign effectiveness.
• Client & Stakeholder Management: Build strong client relationships, manage multiple accounts simultaneously, present campaign recommendations, and ensure smooth coordination between clients, internal teams, and external partners.
• Market & Trend Intelligence: Monitor news cycles, policy developments, cultural shifts, competitor activity, and emerging media trends to identify relevant communication opportunities and inform campaign strategy.

Skills & Competencies

• Strong digital storytelling, writing, editorial judgement, and creative briefing skills, with high attention to detail.
• Understanding of ATL media channels, campaign planning, media formats, and their role within integrated marketing and communication strategies.
• Ability to connect digital and traditional media initiatives to deliver consistent brand narratives and audience experiences.
• Analytical mindset with the ability to interpret campaign data, evaluate performance, and translate insights into strategic recommendations.
• Excellent project management skills, with the ability to manage multiple client accounts, competing priorities, budgets, timelines, and deliverables.
• Strong understanding of social media platforms, digital content formats, audience behaviour, and online reputation management.
• Keen interest in news, policy, culture, and digital trends, with the ability to identify emerging narratives and communication opportunities.
• Excellent stakeholder communication and presentation skills, with the confidence to operate in high-expectation client environments.
• Ability to work collaboratively with creative, digital, media, production, and account management teams.

Qualifications & Experience

• Bachelor's degree in Communications, Journalism, Digital Media, Marketing, Public Relations, or a related field.
• 6 -8 years of experience in digital communications, integrated marketing, or campaign management, preferably within an agency or multi-brand environment.
• Demonstrated experience in managing digital and social media campaigns, with exposure to ATL campaign planning and execution across print, television, radio, outdoor, or other traditional media channels.
• Experience in client servicing, stakeholder management, campaign coordination, and working with creative and media partners.
• Working knowledge of SEO, web and social media analytics tools, social media management platforms, and basic design or project management tools is preferred.