Account Executive

As our first dedicated revenue owner, you will build a repeatable outbound sales motion, convert high-potential product signups and inbound enquiries, and close sales-assisted B2B SaaS deals.

You will own the complete sales cycle, including prospecting, discovery, demonstrations, follow-up, commercial discussions, and closure. You will work directly with the founder and product team while operating independently. This is a hands-on individual-contributor role with no people-management responsibilities.

We are looking for a consultative seller who can build a sales process from the ground up. You should be comfortable learning technical workflows, identifying the right accounts before a mature playbook exists, and using market feedback to create a focused and repeatable sales process.

Responsibilities:

• Build and execute targeted outbound campaigns for organisations with repeatable, structured, high-volume document workflows.
• Prioritise and promptly follow up with product-qualified signups, demo requests, sales inquiries, and relevant dormant opportunities.
• Own the complete sales cycle: account research, outreach, qualification, consultative discovery, workflow-focused demonstrations, negotiation, and closure.
• Qualify opportunities based on workflow repeatability, structured data, document volume and complexity, automation maturity, integration requirements, implementation ownership, urgency, and commercial fit.
• Build relationships with operational champions, technical evaluators, economic buyers, and other stakeholders involved in the decision.
• Handle pricing, objections, and commercial discussions, with founder involvement on strategic opportunities during the initial phase.
• Maintain accurate CRM records, pipeline stages, next steps, forecasts, conversion metrics, and win/loss reasons.
• Document the messaging, qualification criteria, outreach patterns, discovery questions, and sales steps that consistently work.
• Collaborate with product on sales enablement, difficult workflow demonstrations, packaging, product feedback, and a clear post-sale handoff to implementation and customer success.
• Collaborate with Marketing to create the pipeline and build strategies for improving Top of the Funnel.

How Success Will Be Measured:

• Volume and quality of qualified pipeline generated through outbound and product-led sales activity.
• Speed, consistency, and quality of follow-up on qualified inbound opportunities.
• Progression through the sales cycle and closure of ICP-fit, sales-assisted opportunities.
• Development of a repeatable outbound motion, including effective messaging, target-account patterns, qualification criteria, and sales processes.
• Accuracy of CRM data, forecasts, conversion tracking, and win/loss analysis.

Requirements:

• Demonstrated success owning the complete B2B SaaS sales cycle and personally generating qualified outbound pipeline.
• Experience closing sales-assisted SaaS deals. Experience with annual contract values between USD 5,000 and USD 20,000 is preferred.
• Strong skills in consultative discovery, workflow-focused demonstrations, objection handling, negotiation, and closing.
• Ability to understand APIs, integrations, data flows, workflow automation, and technical implementation requirements well enough to sell credibly.
• Experience selling to customers in the US, UK, Europe, or other comparable international markets.
• Excellent written and verbal communication skills, including clear, persuasive, and consistent follow-up.
• Strong ownership, organisation, CRM discipline, and comfort operating cross-functionally with limited structure in an early-stage environment.

Nice to Have:

• Experience selling document generation, workflow automation, integration, API, low-code, or productivity SaaS products.
• Familiarity with Make, Zapier, Airtable, CRMs, webhooks, or related automation ecosystems.
• Experience as an early commercial hire or with partner-influenced opportunities involving automation consultants or implementation agencies.