Account Executive - Employer Branding & Digital Presence

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com  

For more information visit  bursonglobal.com and follow us on LinkedIn and  Instagram .

More about the role:

As an  Associate – Employer Branding & Digital Presence , you will serve as an insourced extended team member insourced within the client's HR ecosystem. This is not a traditional HR communications role - it is a brand-first position that sits at the intersection of employer branding strategy, digital storytelling, and talent marketing.

You will be responsible for building and sustaining a compelling, consistent, and differentiated employer brand narrative. Working closely with HR and Talent Acquisition stakeholders within the client team, you will translate the organization's people story into high-impact digital content, targeted recruitment marketing, and meaningful internal communications that reinforce culture from the inside out.

What you'll do:

Employer Brand Strategy & Digital Presence

Own and champion employer brand across all digital channels, including LinkedIn, Instagram, X (Twitter), and other relevant platforms — ensuring a consistent, authentic, and compelling brand voice at all times.

Develop and execute employer branding campaigns that reflect the organisation's Employee Value Proposition (EVP) and resonate with target talent audiences across experience levels and functions.

Build and maintain a content strategy and editorial calendar that brings the employer brand to life — spanning hiring campaigns, culture spotlights, employee milestones, leadership narratives, and organisational milestones.

Monitor brand sentiment and engagement across channels; respond to queries and comments in a timely, brand-consistent manner that reinforces as an employer.

Track, analyse, and report on employer brand performance metrics regularly; translate data into actionable insights and recommendations for continuous optimisation.

Stay ahead of digital trends, platform algorithm changes, and employer branding best practices — proactively identifying opportunities to sharpen and differentiate client's brand presence.

Collaborate with creative and design teams to develop visually compelling, on-brand assets that elevate the quality and consistency of digital communications.

Drive employee advocacy initiatives that activate employees as authentic brand ambassadors across digital platforms.

Leverage Generative AI tools across content ideation, planning, and creation workflows to enhance output quality and operational efficiency

Talent Marketing and Job Portal Presence Management:

Manage client's presence across all active job portals (LinkedIn, Indeed, Naukri, Glassdoor, and others) through an employer branding lens, ensuring every touchpoint reflects the organisation's brand accurately and compellingly.

Monitor recruitment marketing analytics including job views, application volumes, and source tracking; share regular performance summaries with relevant stakeholders.

Identify and recommend emerging platforms and talent marketing strategies to strengthen employer brand reach among target candidate pools.

Internal Communications:

Plan, draft, and distribute internal communications on behalf of the HR team — including policy updates, onboarding communications, town hall materials, employee engagement campaigns, recognition communications, and cultural moments — ensuring every message is on-brand and reinforces the internal employee experience.

Maintain an internal communications calendar aligned to key HR priorities, people milestones, and the organizational calendar.

Ensure all communications are reviewed, approved, and accurate before distribution, maintaining credibility and brand integrity.

Curate and maintain employer brand and HR content on internal platforms such as SharePoint — including policies, FAQs, org charts, and cultural content that supports the employee journey.

Experience that contributes to success:

2-3 years of experience in employer branding, talent marketing, digital marketing, or corporate communications.

Exposure to job portals and recruitment marketing platforms (LinkedIn, Naukri, Indeed, Glassdoor).

Experience in internal communications, including drafting employee-facing content and managing communication calendars.

Proven ability to collaborate with cross-functional teams

You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency

Should possess effective communication skills – especially written, oral and presentation skills

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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