Account And Business Development Manager

Key Responsibilities

• Identify and develop new business opportunities across relevant industries.
• Generate qualified leads through networking, referrals, LinkedIn, cold outreach and industry events.
• Build and maintain a strong pipeline of prospective clients.
• Understand prospective clients businesses, marketing challenges and communication requirements.
• Conduct client meetings, discovery sessions and agency capability presentations.
• Lead the complete pitch process, from research and strategy to proposal development and presentation.
• Work with Creative, Digital, Media, Production and Events teams to develop integrated marketing solutions.
• Prepare customised proposals, pitch decks, scopes of work, estimates and commercial presentations.
• Present campaign ideas and strategic recommendations to senior client stakeholders.
• Negotiate commercials and support the successful conversion and onboarding of new clients.
• Achieve defined business development, account growth and revenue targets.
• Build and maintain strong, long-term relationships with existing clients.
• Identify cross-selling and upselling opportunities within existing client accounts.
• Develop strategic pitches and presentations for key projects and campaigns of existing clients.
• Convert client requirements into clear and actionable briefs for internal teams.
• Coordinate with internal departments to ensure timely and quality project execution.
• Monitor multiple accounts and projects while managing timelines, budgets and client expectations.
• Follow up on approvals, purchase orders, billing and payment collections in coordination with the Accounts team.

Desired Skills

• Strong business development, client servicing and account management skills.
• Excellent verbal, written communication and presentation abilities.
• Proven ability to develop and deliver effective client pitches and proposals.
• Good understanding of branding, advertising, digital marketing and integrated communication.
• Strong negotiation, commercial and relationship-management skills.
• Ability to manage multiple clients and projects within agreed timelines.
• Proficiency in Microsoft PowerPoint, Word and Excel.