ABM Strategist

Job Description for ABM Strategist – BambooBox

BambooBox is an AI-enabled Marketing Services company that helps revenue teams drive stronger pipeline by combining buyer intent data, account intelligence, and highly personalized campaign execution. We work with high-growth and enterprise B2B companies to identify in-market accounts, orchestrate targeted engagement, and convert demand into qualified opportunities.

Our model blends platform capabilities with strategic marketing services, closer to a modern GTM agency than a pure SaaS product.

BambooBox has been recognized multiple times by Forrester and is backed by Peak XV Partners (formerly Sequoia Capital India). We work with leading B2B organizations to operationalize ABM as a scalable, outcome-driven growth motion.

Job Location – Bangalore

Job Type – Work from office

ABOUT THE ROLE

We are looking for a ABM Strategist/ Solutions Consultant who can play a critical role in shaping enterprise deals by combining strategic thinking, marketing expertise, and strong storytelling.

This role sits at the intersection of sales, marketing strategy, and solution design. You will work closely with the sales team to engage prospective clients, understand their revenue and pipeline challenges, and design compelling ABM-led GTM strategies powered by the BambooBox platform.

The ideal candidate understands how modern B2B marketing drives pipeline and revenue, and can confidently engage with senior marketing and revenue leaders to position BambooBox as a strategic growth partner.

KEY RESPONSIBILITIES

Strategic Discovery & Stakeholder Engagement

- Engage with senior stakeholders including CMOs, VPs of Marketing, Demand Generation Heads, and Revenue Leaders.

- Lead consultative discovery conversations focused on business priorities, pipeline generation challenges, GTM gaps, and revenue growth objectives.

- Translate business problems into clear marketing and GTM opportunities where ABM-led programs can drive measurable impact.

ABM Strategy & Solution Design

- Design custom ABM and demand generation strategies aligned with each prospect's ICP, buying signals, and revenue priorities.

- Develop structured GTM approaches covering segmentation, messaging frameworks, channel orchestration, and measurement models.

- Align BambooBox platform capabilities with strategic marketing outcomes to build differentiated solutions.

- Paid Media & Channel Execution: Strategic management of paid channels (LinkedIn Campaign Manager, Google Ads, Meta, Programmatic/DSP, Display) tailored for target account lists (TALs).

- Performance Budget Management: Allocating paid ad budgets across target segments to balance volume, cost per lead/opportunity, and account penetration.

Proposal Development & Strategic Storytelling

- Build high-quality strategic proposals and presentations that clearly articulate the value of BambooBox.

- Craft compelling PowerPoint narratives that translate complex marketing strategies into clear business impact.

- Support sales teams during solution presentations, demos, and executive discussions.

Research & Insight Development

- Conduct strong industry, company, and competitive research to tailor ABM strategies and proposals.

- Analyze prospect GTM approaches, marketing maturity, and pipeline challenges to build relevant recommendations.

- Conversion & Funnel Optimization (CRO): Designing high-converting landing pages, A/B testing ad copy/creatives, and tracking post-click behavior.

- Data, Tracking & Analytics: Hands-on setup of tracking (GA4, GTM, Pixel tracking, CRM integrations) and analyzing unit economics (CPA, CAC, ROI).

Sales Enablement & Objection Handling

- Support the sales team in navigating complex enterprise buying processes.

- Address strategic and competitive objections with clarity and confidence.

- Help position BambooBox as a strategic GTM partner rather than a marketing vendor.

IDEAL CANDIDATE PROFILE

- 3–8 years of experience in pre-sales, marketing strategy, demand generation, consulting, or similar roles.

- Strong understanding of B2B demand generation, marketing funnels and ABM frameworks.

- Ability to design and articulate clear GTM and ABM strategies for enterprise and mid-market organizations.

- Exceptional PowerPoint and strategic storytelling skills.

- Strong research and analytical capabilities with the ability to synthesize insights quickly.

- Excellent communication and conversation skills with the ability to engage confidently with senior stakeholders.

- Ability to navigate consultative discussions, handle objections, and shape strategic conversations.

- Hands-on experience with paid ad channels (LinkedIn Ads Manager, Google Ads, Meta) focused on target account targeting.

- Proficiency with analytics and tracking tooling.

- Strong understanding of funnel optimization metrics (CPA, CAC, ROI, CPL).

While this is primarily a Pre-Sales and Strategy role, exposure to or a willingness to pick up paid execution capabilities will allow you to design even sharper, more practical client solutions.

WHAT SUCCESS LOOKS LIKE IN THIS ROLE

- Creating high-impact solution narratives that help win strategic deals.

- Designing ABM-led GTM strategies that clearly demonstrate pipeline impact.

- Becoming a trusted advisor during enterprise sales cycles.

- Increasing deal win rates through strong discovery, solution design, and storytelling.

- Helping establish BambooBox as a strategic growth partner for modern marketing teams.