BENGALURU · FULLTIME
ABM Specialist
Kapture Crm
Bengaluru · onsite · Posted 13d ago
Sourced from
Undisclosed6–7 yrsfulltimeBengaluru
Your match
?
Sign in to see your match score, skill gaps & tailored resume.
Section · 01
About this role
About Kapture CX
Founded in Bengaluru in 2014, Kapture CX began as an enterprise customer support software company and has evolved into an AI-first Agentic Operating System for Enterprises.
Kapture helps enterprises scale AI execution while keeping humans in control. Its AgentOS platform enables enterprises to deploy, orchestrate, monitor, and optimize AI agents across critical business workflows - including customer support, sales, collections, and claims.
Kapture s AI agents can execute workflows end-to-end across voice, chat, email, messaging, and social channels, with human intervention built in wherever judgment, empathy, or decision-making is required.
Today, Kapture is trusted by 1,000+ enterprises across 18 countries, helping organizations transform customer experience, automate complex workflows, and drive measurable business outcomes through AI Agents, Agentic AI, Voice AI, Conversational AI, and intelligent automation.
Role Overview
This role starts as an individual contributor with the potential to grow into leading a team as the ABM function scales. Youll own ABM strategy end-to-end from account selection to personalized campaigns with support from broader marketing, sales, and design teams, but the strategic thinking, execution, and revenue outcomes sit with you.
Key Responsibilities
- Design and formulate Kaptures overall ABM strategy, including account tiering, segmentation, and targeting approach for large enterprise accounts
- Build out the ABM function/playbook where one doesnt yet exist, processes, tools, and workflows for running targeted campaigns at scale
- Own revenue outcomes from ABM activities, track and be accountable for pipeline and revenue generated from target accounts
- Identify and prioritize high-value enterprise target accounts in collaboration with Sales
- Use tools like Clay and Apollo.io for account/contact research, data enrichment, and outreach workflows
- Develop personalized, multi-channel campaigns (content, email, events, ads, direct outreach) tailored to specific accounts or account clusters
- Work closely with Sales to align messaging and timing, and to move target accounts through the pipeline
- Partner with content, design, and demand gen teams to get creative and campaign assets produced, while owning the strategic direction
- Track and report on ABM-specific metrics account engagement, pipeline influenced, revenue generated, deal velocity, and win rates on target accounts
- Continuously test and bring new ideas to the table channels, formats, personalization approaches - to improve account engagement and conversion
- As the function grows, build and lead a small ABM team
Requirements
- 6-7 years of experience in B2B marketing, with a strong focus on Account-Based Marketing within SaaS companies
- Proven experience establishing or scaling an ABM function/department from scratch, including formulating strategy (not just executing an existing playbook)
- Track record of running ABM campaigns targeting large enterprise accounts specifically, with clear ownership of revenue impact
- Hands-on experience with tools like Clay, Apollo.io, and similar ABM/intent platforms (e.g., 6sense, Demandbase)
- Strong individual contributor mindset with the ambition and capability to grow into a people-leadership role
- Sharp, ideas-driven approach with a bias toward experimentation and iteration
- Strong collaboration skills to work effectively across Sales, Content, Design, and Demand Gen
What Success Looks Like
- A well-defined, documented ABM strategy and playbook in place
- Measurable revenue and pipeline generated from target enterprise accounts
- Strong, ongoing collaboration with Sales on account targeting and outreach
- Growth of the ABM function, potentially into a small team under this persons leadership
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Let the agent run this one for you.
Tailored resume, auto-apply, and referral lookup — in under 2 minutes.
Section · 02
Skills
Customer ExperienceAutomationCustomer SupportCampaignAbmdata enrichmentoperating systemsegmentationB2BAccount based marketingvelocityConversational AiSAASResearchSalesb2b marketingmarketingStrategic ThinkingArtificial Intelligence
Section · Company
About Kapture CX
Kapture Crm
Software Product
450
employees
2014
12 years old
Bangalore/Bengaluru, Karnataka
India
About
Kapture CRM delivers a mobile-first, cloud-based business automation platform, integrating sales and customer service for various industries to enhance operational efficiency.
Industries
Software ProductMedia & Entertainment / PublishingIT Services & Consulting
Employee ratings
240 reviews
3.3/ 5
Culture
3.2
Career growth
3.1
Work-life
3.4
Employees rate it well for
Work Life Balance33Work Culture26Learning24Senior Management21Career Growth16
Find them on